Makers

“No content strategy challenge is too big for Adele. Calm, collected and can-do, I would recommend working with her in any capacity if you’re looking to tell better stories about your business. She is an expert at embodying standout tone of voice to reflect the core of your brand, and her passion for words makes her a joy to work with.” (Alex Bailey)

Makers is a London-based coding bootcamp and certified B Corp, is on a mission to transform lives and businesses by providing top-notch technical education. I was part of their team for nearly four years and continued consulting with them for another 18 months after leaving in early 2021. During that time, I produced a variety of blog posts and case studies that highlighted their core mission: bridging people into future-facing careers.

I proposed a content partnership to focus on sharing inspiring stories—interviewing graduates, documenting their career transitions, and creating case studies that really showed how Makers' education impacted both individuals and employers.

How Copy & Co helped

• Strengthening Makers’ market positioning through long-term editorial partnership and clear, outcome-driven storytelling;

• Developing alumni success narratives that demonstrated quantifiable career progression and validated the effectiveness of Makers’ training model;

• Creating employer case studies that highlighted the technical and cultural value Makers graduates bring to engineering teams, supporting partnership and hiring conversations;

• Producing thought-leadership and editorial content that addressed key trends in tech education, reinforcing Makers’ authority and driving engagement from prospective students and industry stakeholders..

Results

Delivered measurable commercial impact across B2C and B2B, including significant traffic and enrolment growth, strengthened brand visibility, and faster enterprise conversion through high-performing sales assets.