Where COPY meets craftsmanship
Hi there! I’m ADELE
I founded Copy & Co in 2021 as a boutique content studio for brands that want to communicate with clarity, integrity, and impact. After nearly two decades in marketing, I saw how often content was either rushed, outsourced, or simply didn’t say what it needed to. I wanted to build something different: thoughtful, strategic, values-led, and still commercially sharp.
Before launching Copy & Co, I led content at mission-driven startups like Makers and Escape the City, and consulted on global initiatives for organisations including the United Nations and Virgin Unite. I’ve also written for the Huffington Post (among other publications) and have published multiple books.
I specialise in helping ambitious teams cut through the noise. Clients come to me when they need a trusted content partner who can hit the ground running and deliver high-quality work without the fluff. Whether it's thought leadership, brand messaging, or scaling your content engine, I combine deep thinking with high-quality, hands-on delivery.
I’m also a graduate of the Faber and Curtis Brown Creative writing schools, because storytelling isn’t just a tactic. It’s a craft, and it’s at the heart of everything I do.
Copy & Co isn’t a content factory (in fact, it’s the opposite). This means no bloated teams, no gimmicks, and no AI-generated word salad. Instead, clients work directly with me and value what they receive:
Deep, strategic thinking paired with strong execution (not just wordsmithing, but message-shaping).
Values-led content that doesn’t compromise on commercial goals.
Trusted by mission-driven and globally recognised brands.
Led by someone who writes and thinks like a founder, not just a freelancer.
Hands-on, high-touch support — no fluff, no churn — just thoughtful, purposeful content.
You'll never be handed off to someone junior or left explaining your brief five times. Every project is treated with the attention and energy it deserves, from first draft to final delivery.
“Always responds to my requests very quickly and delivers to brief every time. Would highly recommend!”
— Ann-Marie Rossiter, FORWARD PARTNERS
“Along with her incredible content ideas and wordsmithing, working with Adele always feels easy and enjoyable. If content is king, then Adele is its queen.”
— Anna McLoughlin, INKSPILLER
“Adele was a dream to work with. She completed the work with a rapid turnaround to an incredibly high spec. I really recommend.”
— Sophie Hebdidge, La FOSSE
“Highly professional and competent at taking complex concepts and then translating them into accessible and engaging articles. Would highly recommend.”
— TOM POVEY, FABEN DIGITAL
“I knew what I wanted to project in terms of content, but needed support in how to best word for maximum impact. With minimal fuss, Adele provided content which hit the mark totally!”
— Adrian Hodgson, Commerce Thinking
“Super talented writing skills and copy craftsmanship. Highly recommend to anyone who cares about clear and effective expression.”
— Sakiko Reuterskiold, NOMOSU
About the STUDIO
Copy & Co is a boutique content studio based between London and Hong Kong, founded by writer and marketing strategist Adele Barlow in 2021.
With over 65 clients served, from purpose-led startups to global innovation platforms such as Y Combinator and Founders Forum, the studio specialises in content strategy and high-quality writing for challenger brands around the world.
Built on a commitment to craft over churn, Copy & Co combines strategic insight with thoughtful execution, producing content that is meaningful as well as commercially effective.