Where COPY meets craftsmanship
Hi there! I’m ADELE
I launched Copy & Co in 2021. After fourteen years in marketing, I’d seen how often content was rushed, anaemic, or simply didn’t say what it needed to. I wanted to build something different: intentional, original, and commercially sharp.
Before starting Copy & Co, I led content at mission-driven startups like Makers and Escape the City, and consulted on global initiatives for organisations including the United Nations and Virgin Unite. I’ve also written for the Huffington Post and published several books.
Clients now come to me when they need a trusted partner who values innovation and integrity, and can hit the ground running to deliver high-quality content at both a strategic and hands-on level.
As a graduate of the Faber and Curtis Brown Creative writing schools, I know storytelling is more than a marketing tactic: it’s a craft, and it’s at the core of everything I do.
Copy & Co isn’t a content factory (if anything, it’s the opposite). There are no bloated teams and no AI-generated word salad.
Clients work directly with me, and they value what that brings: big-picture thinking paired with strong execution; content that’s values-led without losing sight of commercial goals; support from someone who writes and thinks like a founder, not a freelancer; and high-touch delivery without the churn.
You’ll never be handed off to someone junior or left explaining your brief five times. Every project gets the attention and energy it deserves, from the very first draft to final delivery.
“Always responds to my requests very quickly and delivers to brief every time. Would highly recommend!”
— Ann-Marie Rossiter, FORWARD PARTNERS
“Along with her incredible content ideas and wordsmithing, working with Adele always feels easy and enjoyable. If content is king, then Adele is its queen.”
— Anna McLoughlin, INKSPILLER
“Adele was a dream to work with. She completed the work with a rapid turnaround to an incredibly high spec. I really recommend.”
— Sophie Hebdidge, La FOSSE
“Highly professional and competent at taking complex concepts and then translating them into accessible and engaging articles. Would highly recommend.”
— TOM POVEY, FABEN DIGITAL
“I knew what I wanted to project in terms of content, but needed support in how to best word for maximum impact. With minimal fuss, Adele provided content which hit the mark totally!”
— Adrian Hodgson, Commerce Thinking
“Super talented writing skills and copy craftsmanship. Highly recommend to anyone who cares about clear and effective expression.”
— Sakiko Reuterskiold, NOMOSU
About the STUDIO
Copy & Co is a boutique content studio based between London and Hong Kong, founded by writer and marketing strategist Adele Barlow in 2021.
With more than 65 clients served, from purpose-led startups to global innovation platforms such as Y Combinator’s Startup School and Founders Forum, the studio specialises in content strategy and high-quality writing for challenger brands around the world.
Built on a commitment to craft over churn, Copy & Co combines strategic insight with thoughtful execution, producing content that is meaningful as well as commercially effective.