How we can WORK together

Serving TRAILBLAZERS

At Copy & Co, I work exclusively with challenger brands: startups, B Corps, and purpose-led organisations that believe in doing things differently. I help them turn complex ideas into clear, compelling content.

Whether you're launching a new initiative, scaling your content engine, or building trust with a new audience, I bring strategic clarity and hands-on execution, all without the overhead of hiring a full-time content team.

Strategic content services

I provide fractional content leadership and hands-on support across brand messaging, thought leadership, and high-performing B2B content — making sure everything connects to your business goals.

If you need an experienced content partner who can hit the ground running (without the ramp-up time, endless onboarding, or constant hand-holding), you’re in the right place.

I understand that fast-moving teams don’t have time to explain the basics. You need someone who can quickly grasp your goals, nail your tone of voice, and deliver work that feels like a natural extension of your brand.

I specialise in B2B blog content that does more than just fill a calendar. I help you:

  • Build trust and authority with your audience

  • Turn complex ideas into clear, compelling stories

  • Show up consistently, even when your team is stretched thin

Clients usually come to me when they don’t have the bandwidth or the appetite to manage a full-time hire, but still need craftsmanship and senior-level strategic support they can trust.

“It was great working with Adele on this campaign - we met our target and smashed our goals. She came in with some really great ideas that helped us to get really clear on what our strategy should be. She really understood what we were trying to do and helped us execute some content and copy in a really efficient way.

It’s rare to find someone who can just come in and really quickly nail the tone of voice and deliver. She was really proactive and communicative which helped us keep everything on track with a fast moving campaign. Working with her was super easy and just a breath of fresh air to have someone come in and deliver against objectives in a really efficient way.”

- Annie Olivier, Head of Growth at B Lab UK

Frequently Asked QUESTIONS

  • I specialise in B2B blog posts, thought leadership articles, founder ghostwriting, and strategic brand messaging. I also help with content strategy when needed, to make sure everything connects to your broader business goals.

  • Most projects are priced on a flat-fee basis. For ongoing support, I also offer monthly retainers. Either way, you’ll always know exactly what to expect.

  • I do! I started Copy & Co to be founder-led and not factory-made. You’ll always work directly with me. No junior handoffs, no generic copy, no surprises.

  • Very quickly! With nearly two decades of experience (much of it inside agile, fast-moving environments) I know how to get up to speed without slowing your team down.

  • Before starting any project, I take the time to deeply understand your brand voice, audience, and goals. That includes reviewing existing materials and asking the right questions. The goal is to create content that feels like a seamless extension of your brand.

  • Send me a quick note via the contact form. Tell me a little about what you’re looking for, and I’ll come back to you with next steps and a suggested approach.