Penfold

Pensions that work better for everyone

“Copy & Co are the best! They always understand the brief and send back really high quality stuff.”(Alan Wanders)

Penfold, an innovative workplace pension provider, wanted to highlight the unique benefits of its platform to a variety of audiences—HR decision-makers, company leaders, and financial advisors. Their goal was to show how their user-friendly interface, personalised tools, and transparent fee structure could improve financial well-being for individuals and contribute to business growth.

How Copy & Co helped

  • Developing targeted case studies that addressed the specific needs of Penfold’s diverse customer segments, each built around clearly articulated pain points and outcomes;

  • Crafting narrative-led stories that demonstrated how Penfold’s platform solves real operational and financial challenges for partners and clients;

  • Showcasing measurable impact and use cases through tailored case studies, including Kaizen Accountancy Services, JMK Group, and Deel;

  • Strengthening Penfold’s credibility and market positioning by providing audience-specific proof points that supported sales and partnership conversations.

Results

Drove higher prospect engagement and faster enterprise decision-making through credible, real-world case studies.

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