Replan
Streamlining complex supply chain planning
“Working with Adele has been an absolute pleasure. I’m thrilled to share that the eBooks created for us have been a resounding success. Our eBook focusing on the Food & Beverage industry has become one of our top-performing assets for outbound email marketing. Additionally, our ‘Journey to World-Class S&OP and S&OE’ eBook has seen truly remarkable outcomes. Our team couldn’t be happier with the results. This content has not only enhanced our marketing efforts but has also led to exciting partnership opportunities.”(Daniel Noonan)
Replan, a leading provider of innovative supply chain solutions, wanted to strengthen its position as a thought leader in the industry while generating high-quality leads. The company aimed to create a series of ebooks to showcase their expertise, educate potential clients, and drive brand engagement.
I was brought in to develop a series of ebooks that addressed the key pain points and challenges supply chain professionals face. This involved identifying relevant topics, conducting thorough research, and creating a narrative that showcased Replan’s unique value proposition to their target audiences.
How Copy & Co helped
Developing a suite of industry-specific ebooks that strengthened Replan’s authority in supply chain optimisation and advanced planning;
Creating an insights-led Food & Beverage ebook based on interviews with sector leaders, offering original analysis and solutions to critical supply chain challenges;
Authoring a comprehensive “Journey to World-Class S&OP and S&OE” guide that provided a clear, structured framework for operational improvement;
Positioning Replan as a trusted advisor through high-quality, research-backed content that supported commercial conversations with enterprise stakeholders..
Results
The Food & Beverage ebook quickly became one of Replan’s most successful outbound email marketing assets, driving a significant increase in leads and engagement, while the “Journey to World-Class S&OP and S&OE” ebook generated substantial leads and opened up new partnership opportunities for Replan.
