Koru Kids

Supporting families to flourish with flexible childcare solutions

“I really enjoyed working with Adele! She got our brand’s tone of voice right from the beginning and did an excellent job tailoring the copy for the different audiences. She is super responsive, very organised, fast and reliable. I can definitely recommend her and look forward to working with her more often!”(Amparo Rodriguez Gutierrez)

Koru Kids, one of London’s fastest-growing childcare providers, is on a mission to make high-quality, flexible childcare accessible for busy families. Their unique service offers part-time, after-school nannies who work in the family’s home for as little as 3 hours a week—just the right amount of help when parents need it most.

In 2021, I worked with Koru Kids to create a series of targeted emails that showcased the specific benefits of their service. These emails highlighted the flexibility and convenience of part-time nannies, helping families see how Koru Kids could support their needs.

How Copy & Co helped

• Developing email copy that clearly articulated Koru Kids’ unique childcare offering, with a focus on safety and reliability;

• Positioning Koru Kids as a trusted, high-quality solution for families seeking personalised childcare options;

• Refining messaging to highlight the platform’s differentiators in a competitive childcare landscape;

• Creating concise, parent-friendly copy that built trust and supported conversions across campaigns.

Results

These emails helped build Koru Kids' brand and expand their reach across London, establishing them as a trusted, innovative option for busy families seeking flexible and high-quality childcare.