Emmi Salonen
Positioning a Design-Led Author for Press Success
“I absolutely loved what Adele put together. She really ‘got it’ and turned our ideas into clear, actionable press and strategy. Incredibly helpful and genuinely energising.”
(Emmi Salonen)
Emmi Salonen is a Finnish graphic designer and founder of Studio Emmi, known for her bold, thoughtful design work partnering with clients and creatives who want to make a positive contribution to society and planet. In 2024, she launched her latest project, The Creative Wellbeing Handbook, for anyone who’s ever felt stuck, overwhelmed, or simply in need of a spark. She reached out to Copy & Co to shape her press strategy.
We worked together to refine her messaging and develop a cohesive press kit that reflected both her Nordic roots and her mission to help creative professionals avoid burnout.
How Copy & Co helped
Crystallising the book’s three core narrative angles, each designed to stand alone as a targeted press hook;
Providing actionable recommendations to strengthen the messaging around creativity, self-compassion, and the emotional arc of the book;
Developing themed press releases and personalised pitch emails tailored to design, culture, and wellbeing journalists;
Reviewing and refining website copy across key pages to strike the right balance of warmth and professionalism.
Results
Generated increased media interest and equipped Emmi with a repeatable launch framework she can use independently for future outreach.
