Viaplay

Viaplay, a leading Nordic streaming service headquartered in Stockholm, is known for its vast library of live sports, original series, films, documentaries, and TV shows. With so much content to choose from, Viaplay recognised the need for clear and concise descriptions to grab viewers' attention and boost engagement. The platform wanted to optimise its content discovery experience with new descriptions that would showcase the essence of its offerings to a broad audience.

I was brought in to develop new loglines and thumblines that would speak to their diverse audience across different genres and formats. This involved analysing the unique features and appeal of each title, identifying key plot points and themes, and crafting descriptions that would spark curiosity and drive exploration. Viaplay needed a reliable, efficient, and creative partner who could deliver high-quality content quickly.

How Copy & Co helped

• Developing hundreds of high-quality loglines and thumblines across Viaplay’s original series, films, documentaries, and TV catalogue, making sure every title had a clear, compelling positioning;

• Producing concise, genre-aligned descriptions that communicated tone, themes, and narrative hooks to support stronger content discovery;

• Creating audience-driven summaries that highlighted distinctive storylines and characters, increasing the relevance and appeal of titles across the platform;

• Enhancing Viaplay’s content metadata with consistent, premium-level editorial that improved navigation and supported overall user experience.

Results

Strengthened content discovery and user engagement, with clearer, more compelling metadata making it easier for viewers to find titles aligned with their preferences and increasing exploration across the catalogue.