TechTee

“Adele has something truly special with Copy & Co. Her ability to listen and translate what she’s heard into effective, attention grabbing articles is truly a specialist skill. Her experience and professionalism makes working with her a dream and I plan on continuing to do so.” (Tobi Ajala)

TechTee is a future-ready software house based in London. It builds innovative digital solutions that break category codes, drive client growth and inspire the digital global community by uniquely marrying world-class digital design and cutting-edge online development. It was founded by Tobi Ajala, a software engineer and former Apple employee.

Since its launch in 2017, TechTee has contributed to over 57 digital platforms, generating over 43 million visitors across over 80 countries worldwide and amassing over £300 million in revenue for its clients. Tobi approached me in early 2021 when TechTee was looking to raise its profile, and we worked together to create a series of blog posts.

How Copy & Co helped

• Developing narrative-led blog content that articulated the origins of TechTee and positioned the company as the UK’s first Black-owned, female-founded, and women-led software agency;

• Highlighting TechTee’s technical expertise and showcasing high-impact client results for brands such as Gucci, Deutsche Bank, M&S, Black Ballad, and Apple;

• Translating founder Tobi’s unique journey and vision into engaging editorial that strengthened TechTee’s market positioning;

• Supporting early brand-building efforts that elevated TechTee’s profile and laid the foundation for sustained thought leadership.

Results

Strengthened founder visibility and market positioning, contributing to Tobi’s rise as a recognised industry leader (including her inclusion in Forbes 30 Under 30) and supporting TechTee’s continued growth in the UK and internationally.