CASE STUDY BLUEPRINT
Case studies are like SUCCESS stories for your business, showing potential customers how you've helped others achieve their goals. Most importantly, compelling case studies demonstrate your WHY.
How they MATTER
89% of B2B marketers see customer testimonials and case studies as THE most effective kinds of content in converting buyers
82% of consumers read online reviews, and this SOCIAL PROOF matters more and more
13% of marketers use case studies as one of the primary forms of media in conveying their firm’s MESSAGE
A more detailed breakdown…
Understand the real purpose of case studies
Case studies are real-life examples of how your products or services have made a difference, giving potential customers a glimpse of what you can do for them.
By showcasing your success through case studies, you can build trust, credibility, and demonstrate the value you bring to the table.
Ultimately, the real purpose of case studies is to bring your business to life. It’s all very well to say what your mission is and how your product works, but it’s through a case study that people go, “Ah – I GET it now!”
Choose the Right Case Study Subjects
Pick clients with success stories that are going to resonate with your audience – the ones that highlight the impact of your products or services in a compelling way.
Ensure that your chosen case study subjects are relatable to your target audience so that they can relate to the challenges and solutions presented.
Structure a Compelling Case Study
Start with a catchy headline that grabs attention and sparks curiosity about the success story you're about to share.
Introduce the client and their challenges, painting a vivid picture of the obstacles they faced and the need for your expertise.
Writing Style and Tone
Write from a customer's perspective, focusing on how your solution addresses their pain points and delivers tangible results.
Use simple and concise language, avoiding industry jargon and technical terms that might confuse your audience.
Design and Formatting
Create visually appealing case studies with an attractive layout that enhances readability and captivates the reader's attention.
Incorporate relevant visuals, such as charts, infographics, or before-and-after images, to illustrate the impact of your solutions.
Promoting and Sharing Your Case Studies
Share your case studies on your website and landing pages, making it easy for visitors to discover and learn about your success stories.
Use social media platforms to promote your case studies, leveraging their reach and engagement to attract new customers.
Measuring the Impact of Your Case Studies
Set clear goals and key performance indicators (KPIs) to measure the effectiveness of your case studies in generating leads or conversions.
Gather feedback and testimonials from customers to gain insights into how your case studies influence their decision-making process.